Campaigns

How to Create a Campaign

Create a focused workspace to monitor public parliamentary signals around your priorities.

What is a campaign?

A WAYDEM campaign is a dedicated workspace where you can monitor how Members of the European Parliament shift their positions on topics that matter to you. It allows you to track changes over time and understand how individual MEPs are evolving on specific issues.

This is valuable not only for advocacy and public affairs campaigns, where it helps you assess whether your efforts are producing measurable impact, but also for any situation in which you need a clear, data-driven view of how an MEP's stance on a topic is developing.

If you are running an advocacy campaign, WAYDEM also helps you identify the best MEPs to influence depending on your goals. Let's go over how to get the best out of WAYDEM Campaigns.

Important: WAYDEM does not run your advocacy. You continue outreach outside the platform. WAYDEM helps you monitor publicly available parliamentary signals and keep your internal workflow organized.

Before creating a campaign (what you should have ready)

A clear campaign name (so your team can find it quickly).
A short context description: what you want to change, protect, or prevent (and why).
Your influence goal: identify likely supporters, or focus on persuadable decision-makers.
A rough timeline: key milestones and when your outreach needs to happen.
Optional: a starting list of MEPs (if you already have one).
Optional: supporting material for internal reference (briefs, summaries, draft text).

How to create a campaign (step by step)

1) Enter a name

Pick a short, specific name your team will recognize in lists, exports, and notifications.

2) Enter context

Write a clear, plain-language description of what success looks like. Good context usually includes the policy area, what change you seek, and the boundaries of your position (what you can accept vs. what you cannot).

3) Choose an influence type

Choose how you want to frame your target selection:

Find allies: identify MEPs who are more likely to be aligned, helping you build momentum and credible support.
Influence the undecided: identify MEPs whose signals appear less settled, helping you focus on higher potential for movement.

4) Choose how to find the best MEPs

You can let WAYDEM suggest and rank candidates based on high-level indicators, or skip ranking if you already have a list and want to select manually. Choose the approach that matches your current stage: coalition-building, persuasion, or simple tracking.

5) Identify topics and remove what doesn't match

WAYDEM suggests campaign topics based on your input. Keep the topics that match the core of your campaign, and remove anything that would dilute the monitoring view. A tighter topic set produces clearer analysis.

6) Find and select the best MEPs

Review the suggested list (or bring your own). Use filters and search to build a focused set of targets you actually intend to monitor. Aim for relevance and decision impact rather than volume.

7) Create the campaign

Confirm your topics and selected MEPs, then create the campaign. Once created, you'll be able to follow changes over time, add notes, review alerts, and export reports.

After the campaign is created

Your campaign dashboard becomes your monitoring center. As new publicly available parliamentary information becomes available, WAYDEM refreshes the campaign so you can review movement, adjust priorities, and keep your internal record up to date.

Need clarification? Contact us